Wednesday, December 27, 2006

The Perfect Car, Enemy of the Good Car

Jon Faiz Kayyem, PhD, is a Managing Partner of Efficacy Capital, which manages a biotech public equities fund. He previously founded Clinical Micro Sensors, now an operating subsidiary of U.K.-based Osmetech. The firm uses advanced electronics and biochemistry to create electronic detectors of specific DNA sequences. Since 1997, Dr. Kayyem has been awarded 31 U.S. [...]

Wednesday, December 20, 2006

Blowing Hot and Cold

Editor’s note: Our last blog, Good Vibrations, chronicled some of the safety and durability tests we’ve been running on the Tesla Roadster. It prompted a number of questions, particularly related to climate control. So we convinced Brian, who is fully booked during regular business hours overseeing the tests, to postpone his holiday shopping a little [...]

Wednesday, December 13, 2006

Good Vibrations

Imagine yourself strapped into a Tesla Roadster speeding down a rough cobblestone path intended to cause so much agitation that the ride stops being fun and starts becoming more like work. It’s just a typical day at the Motor Industry Research Association (MIRA), an engineering and testing facility where we are punishing two of our [...]

Wednesday, December 6, 2006

Auto Show Mania

Tesla Motors wasn’t planning to attend an auto show this year. We had a simple marketing plan: viral marketing, public relations, and a great website. But a sequence of extraordinary events changed everything.
It started with an exclusive article in Wired Magazine’s August issue. And it continued with our launch event at Barker Hangar in Santa [...]