Wednesday, February 28, 2007

Site Selection

Last week Tesla Motors announced the selection of a site in west Albuquerque where we will build a 150,000 square foot assembly facility for our planned four door sports sedan, code-named WhiteStar. Response to the news has been tremendous, and we’ve received numerous requests for more information about the decision. Ron Lloyd, who headed up [...]

Wednesday, February 21, 2007

Energy

Jon Mittelhauser is one of the early developers of the World Wide Web. As a Master’s student at the University of Illinois, he co-wrote the first widely used web browser, NCSA Mosaic, and helped to define many of the earliest web protocols. Upon earning his Master’s degree for the work on Mosaic, he left [...]

Sunday, February 18, 2007

Low Flying EV.

I have to admit I cringe every time an article about a 3 wheeled electric vehicle appears in the media. I immediately imagine the vehicle being ruthlessly savaged by automotive “journalists” as; too slow, too unstable, too small, too dangerous etc, etc. To me, these sorts of vehicles hinder the positive promotion of EVs to [...]

http://www.electric-echo.com/blog/?p=34

Low Flying EV.

I have to admit I cringe every time an article about a 3 wheeled electric vehicle appears in the media. I immediately imagine the vehicle being ruthlessly savaged by automotive “journalists” as; too slow, too unstable, too small, too dangerous etc, etc.
To me, these sorts of vehicles hinder the positive promotion of EVs to the masses. It’s understandable why some EV designers are attracted to the three wheel option, their light weight greatly extends the range of a battery pack and they often circumvent difficult legislation not applied to “motorcycles”.
The Carver 3 Wheeler.
So when the Green Car Congress posted this article about the VentureOne my pulse rate slowed as usual but the comment count was more than I expected so I decided to see what all the fuss was about…
Carver Tilting.
Well it turns out that to drive this vehicle is to feel like you are flying it because it leans into the corners. It gets some huge wraps (“…the most fun you’ll ever have!”) from the hugely popular folks at Top Gear (admittedly they were driving the petrol version). This is something to get excited about because EVs need to be seen as fun to gain even a small foothold in the mass market. Take a look at the Top Gear videos at the Venture Vehicles Website and see how much they enjoyed the low level flying!

Thursday, February 15, 2007

Cut From A Different Cloth

From the earliest days of our work developing the Tesla Roadster’s body, we realized we had several major challenges on our hands. We had to achieve a low level of aerodynamic drag to increase efficiency, and we had to keep our mass down in order to maintain a high power-to-weight ratio and achieve maximum acceleration. [...]

Wednesday, February 7, 2007

‘Greenwashing’ and Other Marketing Follies

One week before I joined Tesla Motors as the new Vice President of Marketing, I went to the San Francisco Auto Show to check out the Tesla Motors display and do some research on my new industry. I had to pinch myself, thinking that attending an auto show could be related to my day job. [...]