Monday, March 24, 2008

CARB Must Reject Staff Recommendation to Weaken ZEV Mandate

The California Air Resources Board (CARB) is considering changes to the Zero Emission Vehicle Program (also commonly known as the “ZEV Mandate”) on March 27th at its Board meeting in Sacramento. If you’ve seen Who Killed the Electric Car? you have an idea of what the ZEV Mandate is and how its implementation has been [...]

Monday, March 17, 2008

We have begun regular production of the Tesla Roadster

In my last posting on this blog I emphasized that my primary goal as the new CEO of Tesla Motors was to get the car on the road. The potential of this company is vast but it is dependent on meeting our commitments and that starts with delivering the 2008 Tesla Roadster to our customers.
Since [...]

Tuesday, March 11, 2008

Mythbusters Part 3: Recycling our Non-Toxic Battery Packs

As I make presentations at various conferences regarding our battery pack, or Energy Storage System (ESS), I’m often asked the question ”Isn’t the battery pack toxic” and whether or not it can be disposed of safely. To reach a wider audience, I thought it best to address these questions in our blog.

Energy Storage System
First, [...]

Farm of the Future

This year I have been fortunate to spend a lot of time with farmers,
viticulturalists, ranchers and dairymen here in California. What is being practiced and discussed out in the fields today, is nothing short of revolutionary agriculture: bio-dynamics, sustainable
farming, resistance to genetic engineered foods, soil conservation, free range meats, closed loop systems, energy production and eco-friendly transportation. It is a synthesis of ideas and trends that
has caught my attention, and it seems to be heading for a convergence
of sorts--this new way of thinking about a centuries old profession l describe as the "Farm of the Future."

The concept of the "Farm of the Future" is that we are seeing a "shift of power" back to small functional farms. Responsible farming with an eye on sustainability, reducing Ag's contribution to global warming,
local power generation (solar and methane), production in bio-fuels IN
BALANCE with conservation and protection of lands and most importantly
providing healthy food and clean energy. This is a dramatic shift away
from the conventional farming practices of agriculture as  a
mono-culture--which are actually less than 100 years old."Factory farming is a marriage of the industrial revolution and warfare
technology", according to a group of farmers near Athens, Ohio in their
video farming for the future. Even more critical to note, is that this factory farming has proven to be unsustainable. The overuse of land, pesticides, corn-based foods and diet-based illnesses (like diabetes) cannot continue if we as a nation are going to survive and thrive.

Our non-rural populations are totally dependent on resources that they cannot generate themselves. While we tend on our lawns and diet on processed foods and imported fruits, small  local farms can shift towards closed loop "eco-systems" and which can be self-sustaining as well provide food, clean water, and fuel to more and more of those that cannot provide for themselves. When we have a choice between industrial farming and local farming suppliers--make it local!

Farms are also a "green field" for new technology due to the fact that much of our early legacy technology was designed for urban consumers thus improved communication, power generation and vehicle technologies could potentially offer more uptake in the less saturated rural regions.

I am optimistic about the farm of the future, but I am also committed to it too--our nation's health and our familes' future on this planet depend on it.

--Melissa Brandao[Full disclosure: I AM biased, farming is in my blood--my mother grew up on a farm in Southwestern Ohio and I
lived with my husband and kids in Lancaster, Ohio on a 100 acre farm, which we managed along with the numerous horses, goats, chickens,
ducks, cats, you name it.]

Monday, March 10, 2008

7GEN: Please Stop CARB from Killing EVs a Second Time

Quote:The California Air Resources Board will be voting on March 27th on a proposal by CARB staff that would reduce the number of Zero-Emission Vehicles (ZEVs) from 25,000 to 2,500 over three years. This means the six major automakers would only make 840 ZEVs a year. CARB staff is proposing this change because the automakers say they cannot produce Fuel Cell Vehicles (FCVs) except in tiny quantities in 2012-2014. However, they have already proven they can produce battery ZEVs, and we see no reason to wait for hydrogen.

Article Reference: 

Please Stop CARB from Killing EVs a Second Time


Monday, March 3, 2008

Mythbusters Part 2: The Tesla Roadster is not a Converted Lotus Elise

One of the more common misconceptions about the Tesla Roadster is that it is an electrified Lotus Elise. This has been an interesting problem to deal with because the Tesla is vastly different from an Elise and it is important that people are aware of this. In fact, we recently counted how many parts the [...]