Wednesday, July 28, 2010

The future of fill-er-up! ECOtality Blink

(Video interview with Andy Hooper, Director of Business Development for frog design).

Ever hear of frog Design? No? Well, have you ever seen the Apple ][c or original Mac? The Wega TV (owned by Sony)? The Yamaha frog 750 motorcycle concept? Are you familiar with Logitech, NeXT, the Sun SPARCstation, the Acer Aspire, Lufthansa, Dell, Microsoft, MTV, Yahoo (*deep breath in*)?  Ah man, there are just to many to mention right here. 

Well, frog Design is back on the case with their new design for the ECOtality Blink charging station.  ECOtality was searching for a solution that was simple, friendly and intuitive and I think they've hit the nail on the head.  With the Chevy Volt and Nissan Leaf hitting the roads very soon the infrastructure needs to be in place to promote the progressing flood of electric vehicles.

The two biggest factors in the expansion of electric vehicles are increasingly affordable vehicles and consumers shaking their "range anxiety" and they go hand in hand.  The more comfortable consumers are with their performance, the more likely they are to buy electric vehicles.  The more vehicles they buy, the lower their price gets and the faster their technology grows... increasing their range, lowering their prices, etc, etc.  For more information, check out frog Design's blog DesignMind.

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