Thursday, February 24, 2011

CODA Automotive at the Los Angeles Auto Show 2010

CODA Automotive, a California-based electric car and battery company,made its auto show debut at the Los Angeles Auto Show in November 2010. As part of an ongoing commitment to educate consumers about sustainability and green energy technology, CODA will host a series of educational seminars throughout the show, ultimately reaching more than 600 students. Like its business model and car, CODA's booth was a break from tradition and was designed to showcase the company's brand identity. "Zen meets Tech" was the overarching aesthetic theme. The booth was constructed largely out of eco-friendly materials. The walls were constructed from salvaged Picklewood that was collected from various sites in North America and the floor from recycled rubber, the graphics were printed on recycled papers with eco-friendly inks and live plants have been incorporated. A central element of the booth was the "Commitment Wall" which visitors will populate with their thoughts on sustainability, the environment and green technology.

http://www.youtube.com/watch?v=LerzFGsT7Zc&feature=youtube_gdata

Credit: codaautomotive